OUR BLOG

September 21, 2026

Meet Gen Zeta

The 18 Million People Redefining Hispanic America

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March 8, 2026

Why Gen Z Viewers Are Watching Old TV

Gen Z is watching more than ever, just not in the living room. Why the New Majority's viewing habits are rewriting the rules of streaming in 2026.

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February 22, 2026

Who Is the New Majority Audience?

The New Majority audience is the 192 million Americans under 45 - Millennials, Gen Z, and Gen Alpha - who represent 56% of the U.S. population.

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January 21, 2026

What If Bad Bunny Sweeps the 2026 Grammys?

If Bad Bunny sweeps the Grammys and headlines the Super Bowl in the same week, both in Spanish, what does that mean for brands and the $4.1T Latino GDP?

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January 27, 2025

12 Events That Shaped Gen Z: And What They Mean for the Future

A Gen Z Timeline: From 9/11 to now, what it means for brands targeting the 192 million Americans under 45.

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January 16, 2025

The Future of Retail: How AI Is Reshaping Customer Engagement

How AI-powered video analytics and personalization are transforming brick-and-mortar retail for Gen Z consumers with $12 trillion in projected spending by 2030.

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September 24, 2024

How Generation ZALPHA Is Changing Brand Loyalty

Gen Z and Gen Alpha, the New Majority, are redefining brand loyalty. They reward authenticity and punish performative marketing. Here's what CMOs need to know.

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March 28, 2024

Gen Z Online Shopping Trends: 7 Behaviors Brands Need to Know

7 Gen Z shopping behaviors reshaping e-commerce, from mobile-first checkout to creator-led discovery, that brands can't afford to ignore.

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December 18, 2023

The 3 + 2 Rule: How to Reach Gen Z Online Shoppers

The 3 + 2 Rule for reaching Gen Z shoppers: Immediacy, Authenticity, Interactivity. Plus the WHO and HOW that drive purchase decisions.

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November 30, 2023

Brand Building for Gen Z: What CMOs Keep Missing

Brand building is the long-term process of shaping what a company stands for, how consumers experience it, and why they choose it, across every department.

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NEWS/ BLOG

Jackie Hernández - CEO & Co-Founder of New Majority Ready

Jackie Hernández - CEO & Co-Founder of New Majority Ready

"GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences"

Jackie Hernández - CEO & Co-Founder of New Majority Ready

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Jackie Hernández and Jack Rico, 'New Majority Storytelling'

"Jackie Hernández and Jack Rico, 'New Majority Storytelling'"

"GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences"

Jackie Hernández - CEO & Co-Founder of New Majority Ready

Listen here
GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences

"GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences"

"GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences"

"GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences"

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Diversity Begets Diversity: A Conversation with New Majority Ready

"Diversity Begets Diversity: A Conversation with New Majority Ready"

"GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences"

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Get Ready For The New Multicultural Majority, Say This Media Marketing Startup’s Founders

"Get Ready For The New Multicultural Majority, Say This Media Marketing Startup’s Founders"

"Get Ready For The New Multicultural Majority, Say This Media Marketing Startup’s Founders"

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