What is 'New Majority Storytelling'?
New Majority Storytelling develops multicultural stories for mainstream audiences, bridging creators of color with producers and platforms to reshape the screen.
Two years removed from 2020, we are living in a period of enormous change in the media and entertainment industry. The theatrical experience as we have known it is no longer the primary nexus of social gathering. They have given way to streaming apps aspiring to replace broadcast and cable as the de facto home-viewing medium, and multicultural programming has gone from an unwelcome property in Hollywood to a must-have business strategy. But how long will that last?
Since 1915, with the release of D. W. Griffith’s ‘Birth of a Nation,’ we have understood the power the visual medium has in shaping perceptions of people and the world around us. In 2020, a study revealed the influence films had on people’s beliefs, stereotypes, and attitudes. It revealed that movies can have a significant negative impact on our view of certain groups of people. The social, financial, and cultural inequality this has contributed to is immeasurable, but there is no better time than today to redefine those images and norms.
This is why we are forming ‘New Majority Storytelling,’ the new content arm of ‘New Majority Ready,’ focused on ideating, developing, and producing a select slate of projects of color for film, television, and digital platforms. We are devoted to bringing to fruition stories rooted in multicultural identity with a commercial edge while showcasing the unique, untold, and undiscovered stories of a New Majority.
Multicultural stories are the now, they are mainstream. From Bad Bunny having his own stand-alone Marvel movie to Disney’s Colombian story ‘Encanto’ winning an Oscar and setting the Billboard charts on fire, diversity, and inclusion on-screen are gaining unprecedented acceptance. But in order to continue this current progress, we must all contribute to supporting a framework that begins with:
- More creators of color originating real and compelling stories of color.
- Agencies such as ‘New Majority Storytelling’ who bridge projects to like-minded producers and distributors with the hope of changing the screen to reflect our reality.
- Building long-term pipelines that supply Hollywood with our unique experiences of how we interpret the world which has always felt as if it were someone else’s.
By consistently inserting our own personal experiences into film and television, we reassert our existence into popular culture. Diversity and authentic representation have never been more critical, needed, and relevant than they are today. Working with a diverse roster of storytellers, we aim to bring a new genre of storytelling to the mainstream. One that is inclusive and represents the world we live in. One that is authentic and not stereotypical. One that speaks to today's New Majority.
Related Reading
Share this post:
