The book · Coming early 2027
The $12 Trillion Generation Reshaping Culture, Commerce, and Media
By Jacqueline Hernández and Adriana Waterston
Gen Z is changing how people shop, watch and choose brands. This book puts marketers inside the head of the consumer rewriting the rules, with an action plan for what brands need to do next.
Gen Z AF · The Workshop
Gen Zfluency check
Four questions to get you thinking before the shared presentation. Spot the brand that gets it right, then hold your own brand up to the same test.
Brand / team
Date
A 2.5 hour workshop
A hands-on workshop that helps marketers walk away with a clear sense of how their brand needs to connect with today’s Gen Z.
For more information, contact info@majorityready.com
Launch news and event dates, by email.