Jacqueline Hernández

Founder and CEO, New Majority Ready

Jacqueline Hernández is the Founder and CEO of New Majority Ready, with a focus on connecting brands to Gen Z and Latino consumers. A former CEO, COO, and President, she has driven revenue growth and digital transformation at Fortune 500 companies and venture-backed startups. FORTUNE named her one of the Most Powerful Latinas, The Hollywood Reporter one of its Power 100 Women in Entertainment, and Ad Age one of the 100 Most Influential Women in Advertising.

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ARTICLES BY JACQUELINE HERNÁNDEZ

September 21, 2026

Meet Gen Zeta

The 18 Million People Redefining Hispanic America

February 22, 2026

Who Is the New Majority Audience?

The New Majority audience is the 192 million Americans under 45 - Millennials, Gen Z, and Gen Alpha - who represent 56% of the U.S. population.

January 27, 2025

12 Events That Shaped Gen Z: And What They Mean for the Future

A Gen Z Timeline: From 9/11 to now, what it means for brands targeting the 192 million Americans under 45.

January 16, 2025

The Future of Retail: How AI Is Reshaping Customer Engagement

How AI-powered video analytics and personalization are transforming brick-and-mortar retail for Gen Z consumers with $12 trillion in projected spending by 2030.

September 24, 2024

How Generation ZALPHA Is Changing Brand Loyalty

Gen Z and Gen Alpha, the New Majority, are redefining brand loyalty. They reward authenticity and punish performative marketing. Here's what CMOs need to know.

March 28, 2024

Gen Z Online Shopping Trends: 7 Behaviors Brands Need to Know

7 Gen Z shopping behaviors reshaping e-commerce, from mobile-first checkout to creator-led discovery, that brands can't afford to ignore.

December 18, 2023

The 3 + 2 Rule: How to Reach Gen Z Online Shoppers

The 3 + 2 Rule for reaching Gen Z shoppers: Immediacy, Authenticity, Interactivity. Plus the WHO and HOW that drive purchase decisions.

November 30, 2023

Brand Building for Gen Z: What CMOs Keep Missing

Brand building is the long-term process of shaping what a company stands for, how consumers experience it, and why they choose it, across every department.

February 17, 2023

The Altruistic Advantage: Why Brands Should be Kind

Kindness as a brand strategy, why Gen Z and Millennials reward companies that lead with purpose, and how brands like Patagonia and TOMS prove it works.