Our Why...?
It all starts with a story.
We bring authentic voices to the center of today's cultural conversation. These are the stories that reflect our diverse, multicultural world - stories that have too often been overlooked or misrepresented. Our mission is to elevate a new genre of storytelling that breaks stereotypes and resonates with today's New Majority audience.
"Throughout my career covering entertainment, I've witnessed the extraordinary talent of diverse creators reshaping American culture. Today's audiences crave authentic storytelling that reflects them, which is why we're creating a new blueprint for how stories are discovered, developed, and brought to life." - Jack Rico, Managing Partner